brand extension and brand strategy work
Brand Extension Work
Successfully engages in brand extension opportunities from start to finish for the Stanley BLACK+DECKER, DEWALT, U.S. Army, and got milk brands. Determined brand equities and goals for extension, researches and prospects categories, negotiates licensing opportunity, offers design insight, and finalizes all contracts. Also responsible for successfully maintaining client and manufacturer relationships, evaluating financial results, and suggesting retail growth opportunities.
Brand Strategy Work
Determines brand message, brand equities, and client's goals for licensing for major corporate brands. Once understood, evaluates and suggests categories for licensing - this could include both consumer products and experiences.